News
Planned Television Arts Conducts Radio Tour for Zoosk
February 01, 2012
Planned Television Arts will conduct a radio tour on February 2, 2012 to promote the Second Annual Football Survey from Zoosk, a leading romantic social network with tens of millions of subscribers. Planned Television Arts has scheduled 23 interviews for Zoosk, whose survey results are being shared by Sara J., a second-year Buffalo Bills cheerleader.
PTA Works with NYT Lead Tech Writer Nick Bilton on New Book
January 04, 2012
PTA worked with lead technology writer for the New York Times, Nick Bilton, on his book, I Live in the Future & Here's How It Works. Bilton has helped pilot the New York Times into a new age of online journalism, he argues the positive effects of the internet & technology—and offers a glimpse at what news and storytelling may look like and how it will affect our lives, social interactions and businesses. PTA secured national radio coverage for Bilton, including a 40-minute interview on the world's longest-running computer tech talk show, an interview with John Moe on Marketplace, and several other placements on regionally and nationally syndicated programs.
PTA Launches Book By Patent Attorney Darin Gibby
December 27, 2011
PTA worked with patent attorney Darin Gibby on the launch of his book, Why Has America Stopped Inventing, a historical look at the zany history behind the creation of the patent system. PTA has secured major coverage for Gibby, including a Washington Post Op-Ed, an interview with New York NPR legend Leonard Lopate, and a video interview on the popular Yahoo! Finance: Daily Ticker.
The Progress Principle is Named One of the Best Business Books of 2011
December 27, 2011
PTA has enjoyed working on a successful campaign for authors Teresa Amabile and Steven Kramer on their new book, The Progress Principle (Harvard Business Review Press). The campaign boasted two op-ed placements — in the New York Times and in the Wall Street Journal — as well as features in major business outlets including The Economist, INC, Psychology Today, and MSN Business on Main.
PTA Satellite Media Tour for Harry Connick, Jr. and Harper Collins
December 12, 2011
Oh what a holiday treat! PTA Satellite had the pleasure of working with Harry Connick, Jr. and Harper Collins to promote his new children's picture book, The Happy Elf. With just a week and half notice (and that week being Thanksgiving) PTA was able to book 20 high profile television interviews including Los Angeles, Houston, Detroit, Denver as well as the FOX Entertainment Feed and an in-studio segment with nationally syndicated Better TV!
Book Launch for "Off to Save the World" by Ann Blackman
December 09, 2011
PTA (DC) -- including Sandy Trupp, Hillary Buckholtz and Dee Donavanik -- coordinated the book launch of OFF TO SAVE THE WORLD by Ann Blackman, which is a biography of Julia Taft, on December 1st at InterAction, A United Voice for Global Chance, in Washington, DC.
PTA Completes National Radio Tour for John Carter Cash
November 03, 2011
PTA recently completed a national radio tour for John Carter Cash, the son of country music legend Johnny Cash and wife June Carter, in support of his new book, HOUSE OF CASH: The Life, Legacy and Archives of The Man in Black.
We booked 35 nationally and regionally broadcast radio interviews, which took place between October 11-21, and covered hundreds of markets across the country, including: New York, Los Angeles, Nashville, Dallas, Seattle, Portland, Washington D.C., Chicago, Houston, and Denver.
PTA Client, Author Eila Mell, Launches Book at Bergdorf Goodman
November 03, 2011
PTA client, Author Eila Mell, celebrated the launch of her book, New York Fashion Week with a signing event during Fashion's Night Out at Bergdorf Goodman.
PTA Satellite Promotes Bestseller, SEAL TEAM SIX
August 16, 2011
PTA Satellite had the privilege of working with St. Martin’s Press promoting SEAL TEAM SIX: Memoirs of an Elite Navy SEAL Sniper. The book which was originally scheduled for a June 2011 release was rushed to bookstores just a few short weeks after Osama bin Laden was killed by a CIA-led SEALs team.
PTA Divisions Team with Cleveland Browns Quarterback Colt McCoy
August 08, 2011
Planned Television Arts' PTA Faith, PTA Sports and PTA Satellite divisions teamed up to secure dozens of top-level media hits for Colt and his father Brad to promote their new book GROWING UP COLT (Barbour Publishing, July 2011).
PTA National Broadcast Tour for Bestselling Author Henry Winkler
August 01, 2011
PTA has just wrapped the campaign for American TV and film icon Henry Winkler, a.k.a. “The Fonz,” and now New York Times best-selling author of his first book for adults, I’ve Never Met an Idiot on the River: Reflections on Family, Photography, and Fly-Fishing.
PTA Satellite Tour with Bestselling Author, Janet Evanovich
June 23, 2011
PTA Satellite completed a Television Tour with bestselling author, Janet Evanovich, promoting the new Random House title Smokin’ Seventeen.
For information about Janet Evanovich or her books, visit her website, http://evanovich.com.
PTA Satellite Television Tour with Greg Norman and Morgan-leigh Norman
June 14, 2011
PTA Satellite produced a successful Television Tour with Greg Norman and his daughter, Executive Chef/Ambassador Morgan-leigh, promoting Greg Norman Wine Estates, a joint venture with Treasury Wine Estates for client Ruder Finn. They shared recipes from The Greg Norman Wine Estates Cookbook that families can prepare together for Father’s Day. The dishes and wine pairings are perfect to help dad relax and unwind.
PTA Radio Tour with Best-Selling Author Khaled Hosseini
May 31, 2011
In support of the UN Refugee Agency’s (UNHCR) Blue Key Campaign, PTA arranged a radio tour for goodwill envoy Khaled Hosseini, best-selling author of The Kite Runner and A Thousand Splendid Suns.
New York Times and USA Today Bestselling Author Wanda Brunstetter
May 11, 2011
PTA congratulates Barbour Publishing and Wanda Brunstetter, whose latest title, The Journey, The New York Times and debuted on both USA Today bestseller's lists after its April 5th release.
Susan Butler on ABC
March 03, 2011
Susan Bulkeley Butler, founder and CEO of the Susan Bulkeley Butler Institute for the Development of Women Leaders and the author of the new book Women Count, recently spoke with WABC-TV's Lauren Glassberg about ways we can all empower women and help them break through the glass ceiling.
Best Business Books of 2010
March 01, 2011
Congratulations to Charlene Li, author of Open Leadership(Wiley) and Michael Mauboussin, author of Think Twice (Harvard Business Review Press). Both were included on Strategy+Business' Best Books of 2010 list.
Innovative Blog Tour for microMARKETING
February 06, 2011
When pitching a book about social media to social media, you can't just throw out any old pitch and expect to be embraced by bloggers. Thankfully PTA Interactive's Social Media Coordinator, Alexandra Kirsch, was up to the challenge.
PTA Interactive followed the concept of the book by breaking the text down by chapter, and soliciting "micro reviews" from bloggers who cover business, marketing and social media.
