Internet
PTA Interactive offers online media services that focus on community building, engagement, and overall outreach to relevant bloggers, microbloggers, traditional online outlets, as well as to web-based powerhouses like About.com.
We conduct in-depth online landscape analyses, examining a variety of metrics, ultimately identifying key blogs, websites, and social networks of influence. Our approach is organic, as we tailor each pitch according to the outlet and overall campaign message, in an attempt to garner as much grassroots buzz as possible.
Our community building and outreach services also extend to the work we do with clients on social platforms (Facebook, Twitter, LinkedIn, etc.). We work closely with our clients to develop creative and consistent content on each platform, drawing their attention to their target audience and relevant digital dialogue. We offer one-on-one social media consultations and coaching sessions in person, by phone, and over Skype, so that clients can develop or strengthen their social media competency and comfort.
Interactive Services:
Online Media Outreach
When we do online media outreach we cover a wide variety of sites from portal sites (Yahoo, MSN) and traditional outlets online (WSJ.com, Forbes.com, MSNBC.com), to web-based powerhouses (iVillage, About) and a variety of appropriate niche blogs. Each avenue requires a different type of approach. We take pride in knowing the online landscape and approaching journalists and bloggers with appropriate messages delivered through appropriate channels.
Blog Tours
PTA Interactive can book a blog tour to coincide with the release of your book. This involves securing a certain number of placements (interviews, guest blog posts, and reviews) typically over a 2-3 week time period. These tours require plenty of lead time and not every book is appropriate for this kind of blog tour. When appropriate they can be a very effective marketing tool.
Social Media Campaigns
Social media is so powerful because it is organic. We have successfully worked with authors as social media partners. Our team of social media specialists is skilled at guiding authors through the social media platforms most appropriate for their campaign and its goals. Our job is to stay on top of all of the latest tools and trends so that you don’t have to. We will identify the most effective tools -- be it Twitter, Facebook, Blogs, Ning, etc. -- for your campaign. We will guide you through best practices and lend content support where possible.
We work closely with authors to tap into their strengths and expand their digital comfort zones. In addition to consulting on social media and offering ghosting services across platforms, PTA Interactive offers DIY seminars and workshops, as well as creative, consistent content development and social media strategies.
Website Design
PTA Interactive works with an extremely talented team of web designers to build attractive and easy-to-use author websites. We place a strong emphasis on clean, branded sites that serve up your content in an easy-to-digest fashion. Features include:
- Blogs with comment capability come standard with all sites
- RSS Feeds that can be used to deliver your message to your audience
- Fully content managed (meaning that your site will be as easy to edit as a Word document)
- Search engine friendly design
Web Content Development
As they say “Content Is King” and these days your content strategy might be the most important part of your marketing campaign – and in many ways it is more important than the site design itself. A solid content strategy is key to driving traffic to your site. Our creative team works directly with you to understand your market and craft a content strategy that will resonate with potential customers. We work closely with our clients on crafting content for things like blog posts, Twitter, Facebook, LinkedIn, website copy, and newsletters.
View All Case Studies » Recent Internet Case Studies
DIRECTV
PTA worked with DIRECTV on the promotion of its Golden Globe-winning legal thriller, Damages. We targeted bloggers of influence and interest in the pop culture, media, and television worlds, asking them to post features, reviews, and exclusive content about the show’s premiere on DIRECTV. This campaign began in July 2011, and completed with the season finale in September 2011.
Playbook for Success
PTA was contracted by Wiley to oversee a full boutique media campaign encompassing sports, business and general interest media for the basketball icon and sports pioneer for her self-improvement book. PTA executed a full national campaign with an emphasis on print and broadcast media, along with a television satellite tour, a nationwide sports radio tour and online outreach. PTA also developed sports-specific press materials for the campaign.
microMARKETING
PTA Interactive followed the concept of the book, by breaking down the book, chapter by chapter, and soliciting "micro reviews" from bloggers who cover business, marketing and social media. We sought out high-traffic bloggers and paired their expertise with a specific chapter of the book. Not only did this drive home the concept of the book, bloggers (who are overwhelmed by books to read and review) loved the idea as it only required them to read and write about the single chapter that they were most interested in discussing. The bloggers also appreciated the additional traffic that was generated for their site as a result of being linked to by the other sites on this "micro Blog Tour".
