PTA has made it a point to develop relationships with all types of print media and routinely makes placements with magazines, dailies, and news wires as well as specialized trade media of importance to a client. Special attention is paid to print placements because major broadcast bookings often result from high-profile feature articles. Feature articles quickly establish a client's credibility and greatly enhance a client's future media and marketing efforts.
Monthly Magazines
PTA works with long lead magazines in all fields, including consumer, women's, health, political, sports, entertainment and business. We know the key editors, the time frame in which to work with them and their particular interests. Often we will arrange a "NY Press Tour" for a client setting up a round of face-to-face meetings with editors in their offices. Busy magazine editors greatly appreciate this convenient opportunity to speak at length with an author or expert allowing us to literally help our clients "get their foot in the door" with major print outlets!
National Print Media
The weekly magazines, national dailies and news wires often influence and reflect the country's interests more than any other media! PTA is in daily contact with the editors at Time, Newsweek, Wall Street Journal, USA Today, Business Week, NY Times, LA Times, The Washington Post and other major outlets lining up feature interviews, placing column mentions or op-ed pieces and lining up book reviews.
Local Dailies/Trade Media
PTA knows the local dailies inside and out as a result of our extensive road touring. We have a working relationship with all the major editors at the top 150 dailies and have an extensive database on the various writers who have covered our clients. Influential suburban papers are also targeted for placements as well as large circulation weeklies. In addition, PTA has contacts with secondary tier or trade media in a number of industries including publishing, business, health, religion, consumer, sports and others. Trade media articles often give the general media the background and angle they want on a story.
TelePrint Conference (TPC)TM
The TelePrint ConferenceTM is a one-hour news conference call between an author or spokesperson and reporters from around the country. The number of reporters can range anywhere from 10 to 20 on line. The TPC follows a press conference format and can be used to reach specific audiences by targeting newspaper sections, such as technology, lifestyle, book review, business, religion, women's and others.
Newspaper Feature Service
We guarantee at least 50 placements in community newspapers of your story over the next 6-8 months. PTA creates a news feature story for distribution to over 10,000 editors at 7,500 newspapers across the country.
The typical piece runs 400 words and includes a photo of you or the book.
Typical results: over six months from the time that it runs, 75-150 newspapers publish the piece. The story is also sent to thousands of online periodicals and content-oriented Web sites as well. The combined readership that is exposed to the story usually exceeds several million people. This works best for a strong feature that is not time-sensitive. The type of publications that publish the story are typically weekly or monthly community newspapers or ethnic/religious publications, with readerships that can average a few thousand to as many as 50,000 or more.
Though daily newspapers are contacted, few, if any, will run it. It's ideal if you want to reach an audience of parents, seniors, general interest, or people active in the community.
PTA requires eight weeks of lead-time for this service.
View All Case Studies » Recent Print Case Studies
Playbook for Success
PTA was contracted by Wiley to oversee a full boutique media campaign encompassing sports, business and general interest media for the basketball icon and sports pioneer for her self-improvement book. PTA executed a full national campaign with an emphasis on print and broadcast media, along with a television satellite tour, a nationwide sports radio tour and online outreach. PTA also developed sports-specific press materials for the campaign.
microMARKETING
PTA Interactive followed the concept of the book, by breaking down the book, chapter by chapter, and soliciting "micro reviews" from bloggers who cover business, marketing and social media. We sought out high-traffic bloggers and paired their expertise with a specific chapter of the book. Not only did this drive home the concept of the book, bloggers (who are overwhelmed by books to read and review) loved the idea as it only required them to read and write about the single chapter that they were most interested in discussing. The bloggers also appreciated the additional traffic that was generated for their site as a result of being linked to by the other sites on this "micro Blog Tour".
Open Leadership
PTA conducted a boutique campaign for the founder of the Altimeter Group and former principal analyst at Forrester Research on a book addressing the leadership implications of the social media revolution and how leaders can use new technologies such as Facebook, Twitter, YouTube, etc. to improve efficiency, communication, and decision-making for both themselves and their organizations. PTA executed a national media campaign with an emphasis on print and online media, as well as support for the publisher's local media efforts in San Francisco. PTA also developed all press materials.
