Television
Planned TV Arts has pioneered television placements since the advent of the medium and continues to be a leader in helping clients maximize their exposure through television appearances. Below is a list of some of our services.
National TV Placement
In today's media climate, coverage on national news and talk shows is essential. At the same time, access to this national audience is increasingly competitive. Our track record at placing authors, celebrities and corporate spokespeople on the most visible and influential television shows is unsurpassed. We regularly book the top shows:
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The Today Show |
Good Morning America |
With the rapid growth of cable programming we pay special attention to shows on the following networks:
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CNN |
MSNBC |
PTA has very strong connections to the Business outlets as well including:
- PBS's Nightly Business Report
- Bloomberg TV
- CNBC Power Lunch
- Fox Business Channel
- MSNBC – Your Company
- CNN Your Money
Tough national bookings require an experienced media relations expert with personal relationships with key producers.
Local TV/Media Road Tours
Our knowledge of local TV is unsurpassed due to our extensive road touring with authors and corporate spokespeople. In each market there are a variety of outlets for PTA clients ranging from:
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6:00 - 7:00 AM news programs that lead into The Today Show or Good Morning America;
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Local morning shows that air from 7:00 - 9:00 AM,
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Midday and noon news programs, daytime talk programs;
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Taped public affair programs; and
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Evening news programs.
PTA's ability to get our clients on these powerful local venues is what makes a road tour worthwhile!
Media road tours of course also include print and radio interviews. A typical day in a major market will include one or two TV appearances, a live interview on a radio morning drive program followed by more extensive interviews on local talk radio, with one print interview to round out the day. We coordinate everything: training, travel, escorts, updates and the top television, radio and print placements in every market.
Satellite Media Tours
In our increasingly smaller world, dominated by instantaneous telecommunications, PTA*Satellite delivers state-of-the-art Satellite Media Tours (SMT).
Satellite TV Tours offer superior exposure for important issues and ensure that your message reaches a significant and targeted audience, with a potential of over a million viewers across the country. During one morning, we will arrange 18-20 back-to-back news interviews with local TV stations across the country via satellite. We regularly book with affiliates of NBC, ABC, CBS and Fox for shows which lead into to national news programs like The Today Show, Good Morning America, The Early Show, and FOX Morning News.
The Satellite Media Tour lasts about 3 hours with each interview typically lasting 4-6 minutes. Most are live interviews; some are taped.
For answers to all your questions about the Satellite Media Tours, please visit the FAQ.
Additional Capabilities
We also specialize in:
B-Roll News Feeds
In conjunction with Satellite Media Tours, B-Roll Newsfeed footage enhances the visual power of the material and helps provide a complete story. PTA-Satellite creates, produces and edits B-Roll footage or simply distributes pre-prepared B-Roll. PTA's experienced producers edit the footage into a five-minute news feed with information slates. The footage is then delivered as an edited story via satellite to interested broadcast news outlets. These B-Roll News feeds provide local and network television newsrooms with videotape footage of our clients' media events. Our solid relationships with on-air journalists, news directors and decision makers at domestic and international outlets in top markets enables PTA-Satellite to be constantly aware of which B-Roll and sound bites will air.
Video News Releases (VNR)
PTA-Satellite develops, produces and distributes Video News Releases (VNR) nationally and internationally. Our group of news producers are available to go anywhere at anytime to shoot the necessary footage, write scripts and edit material. The result is a formatted and effective video package that is made available to news outlets for immediate broadcast. This service is designed for breaking news stories and can be transmitted to and from any national or international location.
View All Case Studies » Recent Television Case Studies
Beringer (Treasury Wine Estates)
PTA worked with celebrity chefs and authors Jaime and Bobby Deen on a Hybrid Satellite Television and Radio Tour in promotion of Beringer Vineyards, Great Steak Challenge. The Deen Bros. newly released cookbook Get Fired Up! was also promoted and used as a hook for the corporate contest. PTA secured 15 television interviews and 10 radio interviews.
Chateau St. Jean (Treasury Wine Estates)
PTA completed a 4+ hour satellite television tour from a New York studio on behalf of Treasury Wine Estates' brand, Chateau St. Jean. Chateau St. Jean partnered with Martha Stewart Weddings in this effort.
Playbook for Success
PTA was contracted by Wiley to oversee a full boutique media campaign encompassing sports, business and general interest media for the basketball icon and sports pioneer for her self-improvement book. PTA executed a full national campaign with an emphasis on print and broadcast media, along with a television satellite tour, a nationwide sports radio tour and online outreach. PTA also developed sports-specific press materials for the campaign.
