Business Books
PTA Business is a specialty division that, since its inception in the mid-1990’s, boasts a number of very successful book campaigns, including Harvey Mackay’s 2010 NY Times bestseller, Use Your Head to Get Your Foot in the Door and Charlene Li’s 2010 NY Times bestseller, Open Leadership. Other recent successes include USA Today Bestseller, It’s a Jungle in There by Steve Schussler and George Cloutier’s NY Times bestseller, Profits Aren’t Everything, They’re the Only Thing (HarperCollins).
Other bestseller campaigns include Harvey Mackay’s #1 New York Times Business bestseller, We Got Fired! and Bill George’s Authentic Leadership. PTA Business received two BULLDOG REPORTER Media Excellence Awards for its work on Bill George’s campaign, including the Silver Award in the General Business category and the Gold Award in the Personality/Celebrity category. In addition, PTA promoted David Silverman’s book, TYPO: The Last American Typesetter or How I Lost 4 Million Dollars (Soft Skull Press) picked as one of the “Best Business Books of 2007” by Strategy & Business.
In addition, PTA has conducted Satellite TV Tours, National Public Radio Tours and Morning Drive Radio Tours for numerous business authors including Noel Tichy, Michael Eisner, Charles Handy, Andy Grove, Michael Lewis, James Stewart, Dave Thomas, Stanley Bing, Harry Beckwith, Steven Covey, Jim McCann, Jane Bryant Quinn, and Terry Savage among others.
PTA provides many other publicity services and counsel regarding business books, including marketing strategies, media training, bookstore appearances and special sale opportunities. We also counsel on all internet marketing matters, web site development, offer referrals to speaker bureaus, bestseller marketing firms, and bring in various experts to assist us in marketing the book.
We stress a strong speaking platform for all our business authors. PTA Business can set up non-paying speaking engagements as part of your campaign, done purely to promote the book.
We are known for our connections with venues including: Sales & Marketing Executives International (SMEI), Harvard Business School Alumni Club, Young President’s Organization (YPO), Entrepreneurs Organization (EO), American Marketing Association (AMA), Society for Human Resource Management (SHRM), Chambers of Commerce, Business Journals, National Association of Corporate Directors (NACD), International Association of Business Communicators (IABC), and ASTD (American Society of Training &tion Development). We’ve also put speakers in front of finacial associations such as Chartered Financial Analysts (CFA), National Investor Relations Institute (NIRI) and FPA (Financial Planning Association).
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microMARKETING
PTA Interactive followed the concept of the book, by breaking down the book, chapter by chapter, and soliciting "micro reviews" from bloggers who cover business, marketing and social media. We sought out high-traffic bloggers and paired their expertise with a specific chapter of the book. Not only did this drive home the concept of the book, bloggers (who are overwhelmed by books to read and review) loved the idea as it only required them to read and write about the single chapter that they were most interested in discussing. The bloggers also appreciated the additional traffic that was generated for their site as a result of being linked to by the other sites on this "micro Blog Tour".
Profits Aren't Everything, They're the Only Thing
"Profits Aren't Everything, They're the Only Thing" hit three major bestsel-ler lists including The New York Times, Wall Street Journal, and USA Today Money.
Accidental Branding: How Ordinary People Build Extraordinary Brands
PTA conducted a full boutique campaign for first-time author David Vinjamuri on a book focusing on the branding success of 8 celebrity entrepreneurs, including Roxanne Quimby (Burt’s Bees), Gary Erickson (Clif Bar), Craig Newmark (Craigslist.org), Julie Aigner-Clark (Baby Einstein), John Peterman (J. Peterman & Company), etc. It included a national print and broadcast campaign, blog campaign, San Francisco media tour, setting up speaking engagements, and a business radio tour.
Authentic Leadership
PTA conducted a full boutique campaign for the former CEO of Medtronic on a book outlining his views on business ethics, personal integrity, work/life balance, corporate governance and overall business strategies. It included a national print and broadcast campaign, piggybacking local media on Bill’s travel schedule (12 cities), setting up speaking engagements, a Public Radio tour and a small targeted advertising campaign.