Fiction
Planned Television Arts is well known in the industry as being a leader in promoting and publicizing non-fiction. Did you know that we are also experts in fiction? Our customized promotional campaigns maximize media coverage and gain the critical visibility that helps drive sales. With a client list replete with New York Times bestselling authors as well as gifted writers who are fighting their way onto the bestseller lists, PTA works with the finest publishers and top literary agents in the business. In 2010 alone we represented:
- Dean Koontz Frankenstein (Bantam) / June 2010
- Janet Evanovich Sizzling Sixteen /July 2010 & Wicked Appetite/Oct. 2010 (St. Martin’s)
- Philippa Gregory The Red Queen (Touchstone/Fireside) / August 2010
- Diana Palmer Dangerous (HQN) / June 2010
- Sophie Kinsella Mini Shopaholic (Dial Press) / September 2010
- Emilie Richards Fortunate Harbor (Mira) / June 2010
- Lee Child Worth Dying For (Delacorte Press) / October 2010
- Sue Monk Kidd Traveling with Pomegranates (Viking) / November 2010
- J.T. Ellison The Cold Room (Mira) / July 2010 & The Immortals (Mira) / Oct. 2010
- Jan Karon In the Company of Others (Viking) / November 2010
- Barbara Taylor Bradford Playing the Game (St. Martin’s) / October 2010
For each title, we work with the author and publishing house to determine what is the most beneficial media to gain consumer attention. It might be Morning Drive Radio which PTA pioneered, or National Public Radio. In fact, PTA has several specialized radio tours that seek to capitalize on the niche marketing opportunities that radio provides. Or perhaps it might be a Satellite Television Tour, or Blogger/Online Reviewer outreach. We not only have exceptional radio contacts but a strong network of online media contacts as well. Our experience and resources generate tangible results for our clients.
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Frankenstein
PTA has been booking radio tours for the prolific Dean Koontz for his past eight titles. For his most recent books, Breathless (Bantam) and the third installment in the Frankenstein series (Bantam), PTA secured over 90 radio interviews. That's four days of radio (20 plus interviews per day). Over the years Dean has reached his audience through top local stations in New York (WCBS-AM), Atlanta (WSB-AM), and Detroit (WJR-AM) among many other and national networks and shows including "Touch of Gray", Sirius, and USA Radio Network. Our goal with Dean is to provide not only the best stations and markets but also the best interview quality so we target smaller stations with a host who is a huge fan as well. Below is a smattering of the stations that we booked for Dean's most recent titles.
Wicked Appetite
Although the character of Stephanie Plum was around for a few years before PTA had the chance to spread the word, we like to think that we have contributed to her popularity and longevity. For the last six of bestselling author Janet Evanovich's series, PTA has worked with St. Martin's to bring the antics of Stephanie Plum and her creator to the listeners of stations across the country. Starting with Fearless Fourteen, Finger Lickin' Fifteen, Sizzling Sixteen, Plum Lucky, Plum Spooky and Plum Lovin', and most recently, Wicked Appetit, Ms. Evanovich was heard on such top stations and shows as Cover to Cover on XM Satellite Radio and WMJI-AM in Cleveland.
Dangerous
PTA has now promoted the last five of Diana Palmer's books through a combination of radio tours, local television, author appearances and most recently an online/blog outreach. PTA blanketed her local media market of Atlanta, arranging several television interviews along with four book signings. For the first time, we added the additional element of blogger outreach to her traditional radio and local media campaign. In addition to 25 top radio stations, Diana guest blogged and was reviewed on over 35 sites.
